What is SEO (Search Engine Optimization)

Why SEO is so Important for Your Site's Success
A search engine is an online resource for finding information based on search terms and queries. Some of the more popular search engines include Yahoo, Google, MSN, and others. Millions and millions of people use search engines every day to find information - these people include your potential patients. You've invested time and money in a well thought out and beautiful Website, but if it is not ranked high on the search engines, you are missing out on potential new patients. It's as if you have a beautiful billboard on a (super) highway that no one can see.
Search engine optimization (SEO), is the process of changing internal and external aspects of your Dental Website so that it will be listed closer to the top of the search engine results page (SERP) when specific terms that apply to your practice are searched for. For instance, if your dental practice is in Philadelphia, you would want your site to come up on the first page of a Google search for the terms Philadelphia and dentist. By using Philadelphia and dentist as keywords throughout your entire site, the likelihood for higher rankings increases. However, there are many insider tips for using keywords effectively, and keywords are not the only SEO tool we employ.
Cross-Linking:
To boost your website's effectiveness in drawing Internet traffic, cross-page links are incorporated into the text of each website page. Cross-linking also enhances the utility of the website by making additional information on points of interest readily available.

The frequent use of keywords used to be a primary focus for Search Engine Optimization, but now the ease of reading and speed of loading of a site is important, too. Considerations such as page length, whether a keyword appears too often, and the titles, headings and subheadings on a page are important. From a graphics (images) standpoint, Adobe Flash sites and Flash navigation are not particularly search engine friendly, so DentistrySites.net will limit their use on sites for our clients. The art and science of SEO continually evolves as search engines become craftier and people try to cheat and manipulate the system. According to some research and estimates, 10 to 12 billion sites have been crawled by search engines - and that's nearly half of the sites on the Internet.
Using DentistrySites.net as your SEO guru and guide, your Website has a huge Search Engine advantage. Well planned out search engine strategies can garner higher page rankings, while a few bad moves can bury a site. By joining with DentistrySites.net for your SEO, you are ensuring your site's success.
Our SEO professionals will look at keywords, linking, directory submissions, and your site's statistics when devising an SEO plan and strategy. Our pay per click advertising can also improve search engine rankings. For more information about Search Engine Optimization with DentistrySites.net, call us at 800.495.3062 or email us.